Consumer Segmentation

We help you answer these questions:

  • Who are our customers?
  • What do they want to buy?
  • Where do I find more like them?
Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement

Presenting new research published by Winterberry Group about the origins and likely evolution of omnichannel customer engagement strategies.

Data Driven Advertising Decisions

WPP and nPario launch strategic alliance to improve data-driven decision-making for marketers and advertisers.

Fastest Real-Time SQL for Hadoop for Marketers and Publishers

Analyze consumer behavior in real-time using data stored in Hadoop environments to deliver real-time results for ad-targeting and customer engagement.

GlobalWebIndex Selects nPario to Power Deep Segmentation of Digital Audiences

GlobalWebIndex, owner of the world’s largest and most detailed consumer study into cross-platform digital media usage, to deliver deep digital consumer insights using nPario

Why Choose nPario?

nPario’s Consumer Intelligence platform and marketing segmentation applications are in use at some of the world’s leading brands, publishers and agencies. Our innovative technology was developed specifically to handle the complexity and scale of Yahoo!


nPario’s Consumer Intelligence platform and marketing segmentation applications enable you to surface actionable consumer insights in real-time across all your channels of interaction. Custom segmentation enables highly targeted campaigns with optimized conversion. Campaign intelligence gives you a way to optimize campaigns as they run, no waiting required.


nPario’s Consumer Intelligence applications help you monetize your audience by enabling you to instantly classify your first-time users and by enabling your advertisers to target custom defined segments to increase conversion rates.


nPario’s Audience Discovery applications enables agencies and advertisers to streamline media buying by understanding consumer segmentation across channels.

Learn more about our solutions

Co-founded by Bassel Ojjeh, nPario simplifies consumer data so you can understand your customers, increase revenue by making smarter advertising decisions, and automate complex, data-intensive processes on a petabyte scale.

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