Internet Content and Services

Internet Content and Services

Delivering the right content, service or ad to the right audience is key for Internet content and service providers. Whether you are trying to attract more viewers to your site to promote your products, or increase revenue from third party advertisers, our solutions allow you to capture, understand and act on consumers’ intent.

nPario Insights is a suite of self-serve applications that allows product and marketing managers to extract value out of vast amounts of data by enabling:

  • Sophisticated audience segmentation
  • Precise targeting based on demographic, behavioral, usage and search variables
  • Campaign performance analysis
  • Churn analysis
  • Optimization

Partners and customers include

Learn how Yahoo is taking advantage of the capabilities of nPario Segment Explorer.