Delivering effective marketing and advertising messages requires deep understanding of consumer intent. Our products and services capture the signals consumers leave when they use Internet-enabled devices to unlock insights about their intent, boosting customers’ revenue by more than 10%.
We empower marketers with consumer intent insights that allow them to acquire the right customers, deliver relevant messages, measure campaign performance and optimize campaign effectiveness in real time.
nPario Segment Explorer
nPario Insights
nPario Insights Engine
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nPario Segment Explorer is a data driven analytics application that allows you to discover, create, profile, track and target consumer segments from vast amounts of data |
Powerfull
- nPario Segment Explorer is a “self-service” application, defining and managing collections of consumers based on different, evolving criteria such as online behavior, keyword searches and demographic characteristics. Segments can be defined based on business objectives and profiled for shared characteristics or patterns, providing the foundation for additional targeting and optimization.
Scalable
- nPario Segment Explorer is built to work with the world´s largest production data warehouses, and is designed to pull insights from petabytes of data to deliver relevant content and advertising and enable better business decisions regardless of the amount or sources of data.
Flexible
- nPario Segment Explorer provides built-in reports analyzing the relation between consumer behavior, products, services and marketing campaigns and tracking changes in consumer segments overtime. Detailed data from nPario Segment Explorer can be easily exported for further modeling or analysis in Excel, SAS and other analytic applications.
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nPario Insights is a suite of analytics and actionable data mining applications that allow business users to dissect large sets of data to interpret consumer intent and improve business performance. Built on top of nPario Segment Explorer, the applications of nPario Insights offer |
Powerful data processing capabilities for in-depth, reliable insights into consumer intent
- The same underlying technology is used to manage data from 120 online properties at Yahoo and delivers insights relevant to consumer segmentation and targeting, product experimentation, and fraud detection
Integration across disparate data sources to develop a comprehensive, detailed view of consumer behavior
- nPario Insights are based on data sources including online, mobile and offline data
Self-serve business user applications that can be fully automated to deliver ongoing intelligence. nPario Insights Applications include:
- Analytics
- Targeting
- Optimization
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At the core of nPario’s data products and services is the nPario Insights Engine, a set of patented technologies that allow organizations to retain and analyze virtually unlimited amount of granular observed data at low cost. The features and benefits of the nPario Insights Engine include |
Easy installation, deployment, and maintenance
- Built on commodity hardware, with a standard SQL interface, the nPario Insights Engine has higher performance-to-price ratio than alternative custom-built or open source solutions
- Standards-based architecture also ensures seamless integration with existing infrastructure and applications
- Tasks can be automated to improve reliability
- The nPario Insights Engine can reside on top of existing data systems and infrastructure as well as the private and public cloud.
Peta-scale detailed data processing
- The patented technologies built into the nPario Insights Engine allow Yahoo to store and process vast amount of information from multiple sources including online, mobile and offline
- Standards-based architecture also ensures seamless integration with existing infrastructure and applications
- At the same time, the technology allows for the retention of the greatest level of detail necessary to understand and model consumer intent, while enabling anonymization and data sharing
- The nPario Insights Engine is already deployed and in use by Yahoo, where it successfully manages the world’s largest data warehouse.
Native support for deep analytical actionable applications
- The nPario Insights Engine has a unique columnar architecture that allows for the development and deployment of complex yet scalable analytics applications that can slice and dice the data according to the ever-changing business needs
- Standards-based architecture also ensures seamless integration with existing infrastructure and applications
- The standard SQL interface enables rapid development and deployment for these applications.
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