Retail

Understanding consumer intent is key for converting browsers into shoppers. nPario delivers immediate data-driven insights into consumer intent, helping you identify consumer segments, target them with relevant product offerings for improved conversion rates and higher revenue. With nPario Segment Explorer and nPario Insights, retailers can:

• Create detailed consumer segments based on user-defined demographic and behavioral characteristics
• Develop, execute and fine-tune marketing campaigns based on real time consumer intent signals
• Increase conversion rates by identifying and predicting consumer intent and improving the relevance of product offerings and recommendations
• Deliver positive impact on critical business areas including assortment, fulfillment, forecasting, category and in-season management.